Sarah Coventry Jewelry

Sarah Coventry was never sold in a store. The brand was launched in 1949 by C. H. Stuart of Newark, New York, alongside its sister line Emmons, and it reached customers through home parties where a hostess earned jewelry for gathering her friends. Millions of American women bought their first good costume jewelry this way, and the pieces turn up today in remarkable numbers and remarkably good condition.

Dating Sarah Coventry by mark alone is unreliable. Pieces are signed Sarah Coventry in script, SC within an oval, or Sarah Cov, and the copyright symbol appears after 1955, but the firm did not make its own jewelry. It commissioned designs from established manufacturers and retired them within a few seasons. The surest route is the original catalogues and the style names printed in them, which is why we record the design name on a listing whenever we can match it. The company closed in 1984, though the name was later revived.

Collectors look for the big-stone sets and faux pearl pieces of the late 1950s and 1960s, textured silver tone brooches of the 1970s, and complete parures. Prices remain gentle, which makes this an ideal brand to start a collection. For the same mid-century flavour in sharper rhinestone work, browse our Lisner collection.

17 pieces

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